It's all in the right mix of advertising.

After about 40 years of experience with all types of advertising, I guess the phrase..."Are We There Yet?" ... fits perfect. I remember the first time I heard that phrase. It was after my first 3 hours shift on a radio station in Fall River, MA. The program director came into the studio and said...Are We There Yet? I didn't quite know what he meant at the time, but after a few years under my belt learning the ropes of being a "top forty deejay" I was able to see the light. Communication is a "we" product. If "we" don't get it...we'll never get there. If we really listen to how many "I's" (eyes) there are in our day to day communication ... I did great today, I told them exactly how I felt and so on ... we are really not communicating. When I realized that being a radio announcer isn't about how "I" sounded on the air but how I am communicating with each person that is listening to my show. Not connecting to the mass audience, but to that one person who is listening at any given time. The "We" factor. Once able to adopt this action to everything "we" do each day in work or play is how we "get there" where the "there" is where we all want to be.

Advertising is all about how "we" connect. Just think back a few years and a "blog" didn't even existing. But what an amazing this it is! In creating this new found pleasure for me, I visited some of my fellow bloggers and stumbled across an original "Hullabaloo" (I think that's how they spelled it) tv segment featuring The Animals. Eric looked about 16 year old, I remember playing that song over and over on radio stations across the USA. What a pleasurable flashback. A moment of pleasure to look back a time when I was busy prepare another super radio show for my audience.

Now advertising has a whole new medium: the blog. Add this to TV, radio, billboards, print, cable, bus backs ... I could go on and on so let's just say "etc". Get the right message with the mix of all these mediums to capture that single moment of pleasure for each person it touches then we can see the "there" right around the corner.